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Fluidity - UMMA Raya Collection 2018

06.08.19 Posted by admin

Here it is! An exclusive look at our official video of the Raya Collection! We've chosen the concept of 'Fluidity' as a means to harness and celebrate cloth flow and comfort in clothing. The whole photoshoot and visuals surrounding the concept follows through with what contributes to fluidity and what further continues. We would also want to thank the amazing team behind @wsvs for the whole photo and video capturing of the collection. You did a tremendous job! And also to Haida Yusof for keeping everything in check. Make up: @makeupbyumminasir Stylist: @haidayusof Assisted by: @thezulvanny Model: @dhaniliani @zainulazrin & team Dimensi Moda www.umma.my ig: umma.my fb: umma.malaysia